Overview
This book provides an illuminating analysis of Internally Generated Goodwill from a strategic point of view.Ā The authorĀ launchesĀ his strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials. Arguing that intangible resources are at the origin of competitive differential--and accordingly at the origin of the achievement of economic profit--the author showsĀ how Internally Generated Goodwill can be considered as the economic expression of competitive differentials and, therefore, as the expression of the greater firmās value that originates from those differentials.
In addition to offeringĀ this innovative theoretical framework, the author develops a variety ofĀ practical tools forĀ generatingĀ value estimates and value breakdowns of IIG.Ā The masterful analysis provided hereĀ focuses onĀ developing methodsĀ forĀ identifying the elements that compose IIG and onĀ achieving an accurate estimate of its value, ultimatelyĀ seeking to evaluate the limitations and advantages of the existing variety of approaches to analyzing the constituent parts of IIG and to deviseĀ accountingĀ practicesĀ that will help academics and professionals alike to obtain more significant and lucid results.
This book title, Accounting for Goodwill, ISBN: 9780415754446, by Andrea Beretta Zanoni, published by Taylor & Francis (April 24, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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