Brand Licensing For Dummies

ISBN: 9781394290178
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Overview

Your guide to profiting from the world of licensing

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.

  • Discover why licensing is valuable to licensors and licensees alike
  • Explore licensing agreements and different types of deals
  • Learn how to spot a valuable licensing opportunity
  • Negotiate solid licensing deals using the latest strategies

This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

This book title, Brand Licensing For Dummies, ISBN: 9781394290178, by Steven Ekstract, Stu Seltzer, published by Wiley (May 6, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Brand Licensing For Dummies books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Steven Ekstract, Stu Seltzer
Format:
Paperback
Pages:
352
Publisher:
Wiley (February 26, 2025)
Release Date:
May 6, 2025
Language:
English
Audience:
General/trade
ISBN-13:
9781394290178
File:
Wiley-wileyUS_2_1_20241015-20241015.xml
Folder:
Wiley
List Price:
$24.99
Country of Origin:
United States
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Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
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Pub Discount:
50

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