Overview
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
This book title, Corporate Culture and Globalization (Ideology and Identity in a Global Fashion Retailer), ISBN: 9781032304441, by Yi Zhu, published by Taylor & Francis (October 9, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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