Overview
With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.
In simple, jargon-free language, it addresses such vital questions as:
* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?
'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.
Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.
This book title, e-Business - A Jargon-Free Practical Guide (A jargon-free practical guide), ISBN: 9780750652933, by James Matthewson, published by Taylor & Francis (November 1, 2001) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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