Overview
How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to?
Laura Huang has come up against that problem many times--and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful," stifling the creativity and charm that makes us unique and memorable.
Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, it's about how well we shape others' perceptions--of not just our strengths, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.
Huang draws from her award-winning research on entrepreneurial intuition, persuasion, and implicit decision-making, as well as stories about previously-overlooked Olympians, assistants-turned-executives, and first-time entrepreneurs. Through a deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities.
Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.
This book title, Edge (Turning Adversity into Advantage), ISBN: 9780525540816, by Laura Huang, published by Penguin Publishing Group (February 4, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Edge (Turning Adversity into Advantage) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Edge (Turning Adversity into Advantage) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!