Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience)

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.

It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

This book title, Loyalty Management (Driving Engagement with Loyalty Programs and Customer Experience), ISBN: 9781032510354, by Cristina Ziliani, Marco Ieva, published by Taylor & Francis (January 6, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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