Overview
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
This book title, Marketing in the Tourism Industry (RLE Tourism) (The Promotion of Destination Regions), ISBN: 9780415751476, by Brian Goodall, Gregory Ashworth, published by Taylor & Francis (March 10, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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