Overview
Strategic Management for Hospitality and Tourism is anćessentialćtextćfor both intermediate andćadvancedćlearnersćaspiring toćbuild their knowledgećrelated toćthećtheories and perspectives onćthećtopic.ćThe book provides critical and analytical insights on contemporary theoreticalćmodelsćandćmanagement practicesćwhilećenhancingćthe learning process throughćworked examples and cases applied toćthećhospitality and tourism setting.ćThis new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era.ć It has been fully updated to include:
- A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
- New features to aid understanding of the application of theory, and spur critical thinking and decision making.
- New international case studies with reflective questions throughout the book from both SMEās and large-scale businesses.
- Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
This book title, Strategic Management for Hospitality and Tourism - 9780815393474, ISBN: 9780815393474, by Fevzi Okumus, Levent Altinay, Prakash Chathoth, Mehmet Ali Koseoglu, published by Taylor & Francis (November 11, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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