Overview
āThe wise man knows he doesnāt know.
The fool doesnāt know he doesnāt know.ā
Lao Tzu
āIn the West they only respect experts.
But the expert mind is the closed mind.ā
Shunryu Suzuki
Whatās the most important step in fixing a puncture?
It isnāt jacking up the car, or taking the wheel off, or finding the puncture.
Thereās something more fundamental than any of those.
Something without which you canāt even begin to fix a puncture. The most important step is finding out youāve got a puncture. Without that you canāt do anything.
Instead of saying, āItās just a bit bumpy, must be the road,ā and carrying on, you must acknowledge that something has changed and you donāt know what that is.
If you donāt admit you donāt know whatās happening, you can never find out.
If you donāt find out, you can never change it.
The most important step, always, is admitting you donāt know.
Thatās the power of ignorance.
In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.
With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say āI donāt know.ā
This book title, The Power of Ignorance (How creative solutions emerge when we admit what we don't know), ISBN: 9780857198358, by Dave Trott, published by Harriman House (February 9, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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