Overview
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
This book title, The Role of Smart Technologies in Decision Making (Developing, Supporting and Training Smart Consumers), ISBN: 9781032308838, by Eleonora Pantano, Francesca Serravalle, published by Taylor & Francis (May 27, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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