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The Smart Business Guide to China E-Commerce

ISBN: 9789814954655
List Price: $19.95

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$19.95
SKU:
9789814954655
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

How to win in the world's largest retail market.

China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.

The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.

A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:

— How any brand can be a pure-play e-commerce brand in China
— How Chinese consumers are different from U.S. consumers
— The main platforms and social media channels
— Case studies of success and failure in China
— How to deal with market entry challenges, trademark registration, and product approval
— How to compete and win in the most challenging—and most promising—retail market in the world

This book title, The Smart Business Guide to China E-Commerce, ISBN: 9789814954655, by Frank Lavin, published by Penguin Random House SEA (October 27, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Smart Business Guide to China E-Commerce books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order The Smart Business Guide to China E-Commerce books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Frank Lavin
Format:
Hardcover
Pages:
192
Publisher:
Penguin Random House SEA (October 27, 2021)
Language:
English
ISBN-13:
9789814954655
ISBN-10:
9814954659
Dimensions:
6.25" x 9.5" x 0.4"
File:
Eloquence-IPG_09022023_P6440674_onix21-20230902.xml
Folder:
Eloquence
List Price:
$19.95
Case Pack:
20
As low as:
$11.37
Publisher Identifier:
P-IPG
Discount Code:
C
Weight:
10.56oz

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