Web Analytics 2.0 (The Art of Online Accountability and Science of Customer Centricity)

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

This book title, Web Analytics 2.0 (The Art of Online Accountability and Science of Customer Centricity), ISBN: 9780470529393, by Avinash Kaushik, published by Wiley (October 26, 2009) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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