Overview
This how-to book on ideation focuses an individual's creative lens and makes the process of generating ideas highly tangible.
It is not simply about techniques; it is also about understanding a context of personal, individual creativity, which allows individuals to more fully understand and embrace the Brilliant ideation techniques.
Most importantly, it is about speed: generating ideas --- right now!
The book is comprised of three components:
- Examining individual creativity: understanding the nature of your individual creative process: exploring how you think and operate creatively; understanding how others think and operate creatively; maximizing the way groups, teams and think tanks work together creatively and reach their creative potential;
- The ideation toolkit: understanding the nine Inherent Values (idea triggers) and how they work to generate Idea Strings and Actionable Ideas; the matrix of these Inherent Values makes the creative process and ideation tangible;
- Case studies: examining over 30 case studies ranging from advertising campaigns and live events to problem solving situations and innovative product development.
This book title, A Brilliant Idea Every 60 Seconds, ISBN: 9781722500320, by Michael Kryton, published by G&D Media (October 9, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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