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Advertising Explained

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ISBN: 9781138966130
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$61.99
SKU:
9781138966130
Availability:
1472.25
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

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Product Details

Author:
Dennis Caton
Format:
Paperback
Pages:
120
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138966130
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250528043251213-20250528.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Series:
Routledge Library Editions: Advertising
Case Pack:
1
As low as:
$54.55
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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