Consumer Behavior

Consumerism, 4th Ed.

The Laws of Choice

Call of the Mall (The Geography of Shopping by the Author of Why We Buy)

The New Culture of Desire (5 Radical New Strategies That Will Change Your Business and Your Life)

Driving Customer Equity (How Customer Lifetime Value Is Reshaping Corporate Strategy)

Fast Shopper, Slow Store (A Guide to Courting and Capturing the Mobile Consu)

Customer Centered Selling (Sales Techniques for a New World Economy)

Brand Sense (Sensory Secrets Behind the Stuff We Buy)

Power Pricing

Managing Brand Equity

Dumb Money (How Our Greatest Financial Minds Bankrupted the Nation)

Building Strong Brands

Marketing Aesthetics

Married to the Brand (Why Consumers Bond With Some Brands for Life)

Culturematic (How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas)

The Social Organization (How to Use Social Media to Tap the Collective Genius of Your Customers and Employees)

Marketing Metaphoria (What Deep Metaphors Reveal About the Minds of Consumers)

Harvard Business Review on Increasing Customer Loyalty

Authenticity (What Consumers Really Want)

Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies)

What Should I Do If Reverend Billy Is In My Store?

Guerrilla Marketing, 4th Edition (Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness)

The End of Marketing as We Know It

What's Mine Is Yours (The Rise of Collaborative Consumption)

Can Capitalism Survive? (Creative Destruction and the Future of the Global Economy)

Buy Ketchup in May and Fly at Noon (A Guide to the Best Time to Buy This, Do That and Go There)

The 1% Windfall (How Successful Companies Use Price to Profit and Grow)

Capitalism, Socialism, and Democracy (Third Edition)

Nation of Rebels (Why Counterculture Became Consumer Culture)

Consumerism, 4th Ed.

The Laws of Choice

Call of the Mall (The Geography of Shopping by the Author of Why We Buy)

The New Culture of Desire (5 Radical New Strategies That Will Change Your Business and Your Life)

Driving Customer Equity (How Customer Lifetime Value Is Reshaping Corporate Strategy)

Fast Shopper, Slow Store (A Guide to Courting and Capturing the Mobile Consu)

Customer Centered Selling (Sales Techniques for a New World Economy)

Brand Sense (Sensory Secrets Behind the Stuff We Buy)

Power Pricing

Managing Brand Equity

Dumb Money (How Our Greatest Financial Minds Bankrupted the Nation)

Building Strong Brands

Marketing Aesthetics

Married to the Brand (Why Consumers Bond With Some Brands for Life)

Culturematic (How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas)

The Social Organization (How to Use Social Media to Tap the Collective Genius of Your Customers and Employees)

Marketing Metaphoria (What Deep Metaphors Reveal About the Minds of Consumers)

Harvard Business Review on Increasing Customer Loyalty

Authenticity (What Consumers Really Want)

Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies)

What Should I Do If Reverend Billy Is In My Store?

Guerrilla Marketing, 4th Edition (Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness)

The End of Marketing as We Know It

What's Mine Is Yours (The Rise of Collaborative Consumption)

Can Capitalism Survive? (Creative Destruction and the Future of the Global Economy)

Buy Ketchup in May and Fly at Noon (A Guide to the Best Time to Buy This, Do That and Go There)

The 1% Windfall (How Successful Companies Use Price to Profit and Grow)

Capitalism, Socialism, and Democracy (Third Edition)

Nation of Rebels (Why Counterculture Became Consumer Culture)