Consumer Behavior

Hoodwinked (How Marketers Use the Same Tactics as Cults)

Uncopyable You (Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You!)

Going Broke (Why Americans (Still) Can't Hold On To Their Money)

Marketing in the AI Era (Why Personalization Wins the Customer Experience)

Behavioural Economics (A Very Short Introduction)

Give Hospitality (A Hopeful Story of What Happens When We Live, Work, and Love from a Place of Generosity)

All Business Is Personal (One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement)

Generation AI (Why Generation Alpha and the Age Of AI Will Change Everything)

"I Love You More Than My Dog" (Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad)

Solving The Price Is Right (How Mathematics Can Improve Your Decisions on and off the Set of America's Celebrated Game Show)

Buy What You Love Without Going Broke (Transform Your Spending and Get More of What Money Can't Buy)

The Customer of the Future (10 Guiding Principles for Winning Tomorrow's Business) - 9780310172598

American Bulk (Essays on Excess)

Decoded (The Science Behind Why We Buy)

Shift (Transform Motion into Progress in Business)

The Bling Dynasty (Why the Reign of Chinese Luxury Shoppers Has Only Just Begun)

Big Data in Practice (How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results)

Redefining Retail (10 Guiding Principles for a Post-Digital World)

Oversubscribed (How To Get People Lining Up To Do Business With You)

Fostering Sustainable Behavior, Third Edition (An Introduction to Community-Based Social Marketing)

Digital Customer Success (Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth)

Finding Insight (Discovering the Non-Obvious Obvious Connection to Why People Do What They Do)

Marketing 6.0 (The Future Is Immersive)

Decarbonize The World (Solving The Climate Crisis While Increasing Profits In Your Business)

Millennials Are Not Aliens (...but they are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else)

Saving Social (The Dysfunctional Past and Promising Future of Social Media)

Selling With Purpose (The Universal Way)

Big Shifts Ahead (Demographic Clarity For Business)

The Hospitality Mentality (Create Raving Fans Through Your Guest Experience)

The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share)

Breaking Twitter (Elon Musk and the Most Controversial Corporate Takeover in History)

How We Eat (The Brave New World of Food and Drink) - 9781982127114

Customer Experience 3.0 (High-Profit Strategies in the Age of Techno Service)

Secondhand (Travels in the New Global Garage Sale)

Leadership by Design (The essential guide to transforming you as a leader)

Do Good (Embracing Brand Citizenship to Fuel Both Purpose and Profit) - 9781400245673

Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) - 9781400245659

Upside (Profiting from the Profound Demographic Shifts Ahead)

It's Not the Size of the Data -- It's How You Use It (Smarter Marketing with Analytics and Dashboards) - 9781400231096

Real Influence (Persuade Without Pushing and Gain Without Giving In)

Stealing Genius (The Seven Levels of Adaptive Innovation)

This Human - Design Character (Know who you are as a designer)

Assemblage (The Art and Science of Brand Transformation)

Exceptional Service, Exceptional Profit (The Secrets of Building a Five-Star Customer Service Organization) - 9781400242726

Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers)

Exponential: Transform Your Brand by Empowering Instead of Interrupting

Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand)

Buyer Aware (Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace)

Hoodwinked (How Marketers Use the Same Tactics as Cults)

Uncopyable You (Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You!)

Going Broke (Why Americans (Still) Can't Hold On To Their Money)

Marketing in the AI Era (Why Personalization Wins the Customer Experience)

Behavioural Economics (A Very Short Introduction)

Give Hospitality (A Hopeful Story of What Happens When We Live, Work, and Love from a Place of Generosity)

All Business Is Personal (One Medical's Human-Centered, Technology-Powered Approach to Customer Engagement)

Generation AI (Why Generation Alpha and the Age Of AI Will Change Everything)

"I Love You More Than My Dog" (Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad)

Solving The Price Is Right (How Mathematics Can Improve Your Decisions on and off the Set of America's Celebrated Game Show)

Buy What You Love Without Going Broke (Transform Your Spending and Get More of What Money Can't Buy)

The Customer of the Future (10 Guiding Principles for Winning Tomorrow's Business) - 9780310172598

American Bulk (Essays on Excess)

Decoded (The Science Behind Why We Buy)

Shift (Transform Motion into Progress in Business)

The Bling Dynasty (Why the Reign of Chinese Luxury Shoppers Has Only Just Begun)

Big Data in Practice (How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results)

Redefining Retail (10 Guiding Principles for a Post-Digital World)

Oversubscribed (How To Get People Lining Up To Do Business With You)

Fostering Sustainable Behavior, Third Edition (An Introduction to Community-Based Social Marketing)

Digital Customer Success (Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth)

Finding Insight (Discovering the Non-Obvious Obvious Connection to Why People Do What They Do)

Marketing 6.0 (The Future Is Immersive)

Decarbonize The World (Solving The Climate Crisis While Increasing Profits In Your Business)

Millennials Are Not Aliens (...but they are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else)

Saving Social (The Dysfunctional Past and Promising Future of Social Media)

Selling With Purpose (The Universal Way)

Big Shifts Ahead (Demographic Clarity For Business)

The Hospitality Mentality (Create Raving Fans Through Your Guest Experience)

The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share)

Breaking Twitter (Elon Musk and the Most Controversial Corporate Takeover in History)

How We Eat (The Brave New World of Food and Drink) - 9781982127114

Customer Experience 3.0 (High-Profit Strategies in the Age of Techno Service)

Secondhand (Travels in the New Global Garage Sale)

Leadership by Design (The essential guide to transforming you as a leader)

Do Good (Embracing Brand Citizenship to Fuel Both Purpose and Profit) - 9781400245673

Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) - 9781400245659

Upside (Profiting from the Profound Demographic Shifts Ahead)

It's Not the Size of the Data -- It's How You Use It (Smarter Marketing with Analytics and Dashboards) - 9781400231096

Real Influence (Persuade Without Pushing and Gain Without Giving In)

Stealing Genius (The Seven Levels of Adaptive Innovation)

This Human - Design Character (Know who you are as a designer)

Assemblage (The Art and Science of Brand Transformation)

Exceptional Service, Exceptional Profit (The Secrets of Building a Five-Star Customer Service Organization) - 9781400242726

Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers)

Exponential: Transform Your Brand by Empowering Instead of Interrupting

Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand)

Buyer Aware (Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace)