Overview
Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
This book title, Consumer Ethnocentrism, Country of Origin and Marketing (Food Market in Poland), ISBN: 9781032269023, by Paweł Bryła, Tomasz Domański, published by Taylor & Francis (May 27, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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