Corporate Social Responsibility and Marketing Ethics (The Effects of Value-Based Marketing on Consumer Behaviour)

This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.

This book title, Corporate Social Responsibility and Marketing Ethics (The Effects of Value-Based Marketing on Consumer Behaviour), ISBN: 9781032329239, by Honorata Howaniec, published by Taylor & Francis (August 26, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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