Overview
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:
- business strategy and how to use it to meet goals;
- how successful marketing works;
- how organizations are structured and function;
- fundamentals of corporate finance;
- human resource management’s role in the management and development of people;
- the importance of knowledge and culture to management.
This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.
This book title, Management (The Basics), ISBN: 9780367775124, by Morgen Witzel, published by Taylor & Francis (March 24, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Management (The Basics) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Management (The Basics) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!