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Marketing Strategy for the Creative and Cultural Industries - 9780367419776

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ISBN: 9780367419776
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$56.99
SKU:
9780367419776
Availability:
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Minimum Purchase:
25 units
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Overview

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:

• taking a strategic approach to developing marketing plans;

• bringing together strategic planning, market research, goal setting, and marketing theory and practice;

• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.

With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

While major retailers like Amazon may carry Marketing Strategy for the Creative and Cultural Industries - 9780367419776, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Bonita M. Kolb
Format:
Paperback
Pages:
332
Publisher:
Taylor & Francis (September 17, 2020)
Language:
English
ISBN-13:
9780367419776
Weight:
20.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250604042629927-20250604.xml
Folder:
TAYLORFRANCIS
List Price:
$56.99
Series:
Discovering the Creative Industries
Case Pack:
20
As low as:
$50.15
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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