Overview
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:
• taking a strategic approach to developing marketing plans;
• bringing together strategic planning, market research, goal setting, and marketing theory and practice;
• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
This book title, Marketing Strategy for the Creative and Cultural Industries - 9780367419776, ISBN: 9780367419776, by Bonita Kolb, published by Taylor & Francis (September 17, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Marketing Strategy for the Creative and Cultural Industries - 9780367419776 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Marketing Strategy for the Creative and Cultural Industries - 9780367419776 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!