Overview
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.
This new edition:
- Identifies the skills and strategies needed to conduct authentic, trustworthy research
- Highlights specific analytical techniques associated within the main research approaches
- Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research
Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
This book title, Qualitative Research Methods in Public Relations and Marketing Communications, ISBN: 9780415471183, by Christine Daymon, Immy Holloway, published by Taylor & Francis (August 24, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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