Unlike the many purely theoretical guides available to would-be entrepreneurs, this is a practical handbook based on Trevor Blake’s in-the-trenches experience. Blake gives us in-depth insight into effective management, cash flow, and adapting to the changing needs of customers in volatile economic times. He incorporates leading-edge strategies that cover everything the owner of an existing business or the budding entrepreneur needs to consider — including funding, hiring, developing systems, and marketing. One of his most innovative contributions involves studies that show how valuable women’s abilities are in balancing competing interests so the result is better company performance, and this led Blake to create and utilize techniques for integrating cooperative, intuitive skills from the get-go. True stories make crystal-clear examples of proven methods for getting out of long commutes and tedious jobs, re-inventing oneself, using technology, and discovering and realizing life-changing ideas in ways that benefit not only the innovator but also the end user.
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