Overview
A key focus of the book is the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices, routines, and intellectual property as levers for organisational success. However, little has been published that tells managers how to do that.
This book moves beyond just raising awareness and provides practical tools and templates, gathered in many extensive case studies with world-leading organizations.
The key issues the book addresses are:
• How do we identify the strategic value drives, especially the intangibles, in our organisations?
• How do we understand their strategic value using the powerful mapping tools?
• How do we then measure the business performance?
• How do we use performance indicators to improve decision making and organisational learning?
• How do we align performance reviews and risk management with our strategy?
Well grounded in theory and packed with case studies from around the world, this book will function as a guide for managers as well as a reference work for students and researchers. The tools described in this book are not only suitable for leading international corporations, but have been designed to be equally appropriate for not-for-profit organizations, central and local government institutions, small and medium sized businesses, and even departments and business units. The ideas, tools, and templates provided allow managers to apply them straight away and transform the way they manage strategic performance at all levels of their organization.
This book title, Strategic Performance Management (Leveraging and measuring your intangible value drivers), ISBN: 9780750663922, by Bernard Marr, Dina Gray, published by Taylor & Francis (March 24, 2006) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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