Overview
Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.
Using industry based case studies and examples 'Understanding the Hospitality Consumer' :
* Introduces and explores the role of consumer behaviour theory in the context of hospitality management
* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today
* Examines the value of consumer behaviour research as applied to the contemporary hospitality industry
* Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer
The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.
This book title, Understanding the Hospitality Consumer, ISBN: 9780750652490, by Alastair Williams, published by Taylor & Francis (May 14, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Understanding the Hospitality Consumer books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Understanding the Hospitality Consumer books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!