Overview
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making.
Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
This book title, Adolescents, Family and Consumer Behaviour (A Behavioural Study of Adolescents in Indian Urban Families) - 9781032239057, ISBN: 9781032239057, by Harleen Kaur, Chandan Deep Singh, published by Taylor & Francis (December 13, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Adolescents, Family and Consumer Behaviour (A Behavioural Study of Adolescents in Indian Urban Families) - 9781032239057 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Adolescents, Family and Consumer Behaviour (A Behavioural Study of Adolescents in Indian Urban Families) - 9781032239057 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!