E-Commerce

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Marketing the e-Business

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ISBN: 9780415256018

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Managing Digital Transformation (Understanding the Strategic Process) - 9780367441975

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An Introduction to Cryptocurrencies (The Crypto Market Ecosystem) - 9780367370787

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Influencer (The Science Behind Swaying Others) - 9780367468491

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e-Economy (Rhetoric or Business Reality?) - 9780415339551

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The Digital Economy (Business Organization, Production Processes and Regional Developments)

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Strategic Digital Transformation (A Results-Driven Approach) - 9780367031077

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Strategic Brand Management and Development (Creating and Marketing Successful Brands) - 9780367338756

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Plant Closings (International Context and Social Costs) - 9780202303390

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Influencing Health (A Comprehensive Guide to Working with Online Influencers) - 9780367249922

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Deep Data Analytics for New Product Development - 9780367077761

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Platform Strategy (How to Unlock the Power of Communities and Networks to Grow Your Business)

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e-Economy (Rhetoric or Business Reality?)

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Cryptocurrencies (A Primer on Digital Money)

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Building Value through Marketing (A Step-by-Step Guide)

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Small Business Exposed (The Tribes That Drive Economies)

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Digital Supply Chains (Key Facilitator to Industry 4.0 and New Business Models, Leveraging S/4 HANA and Beyond)

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Digital Governance (Leading and Thriving in a World of Fast-Changing Technologies)

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Strategic Management and Online Selling (Creating Competitive Advantage with Intangible Web Goods)

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Search Marketing Strategies

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Professions (A Key Idea for Business and Society) - 9781138610415

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Hospitality Management and Digital Transformation (Balancing Efficiency, Agility and Guest Experience in the Era of Disruption)

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Exploring Information Systems Research Approaches (Readings and Reflections)

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Experiential Marketing (Case Studies in Customer Experience) - 9780367900922

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e-Business Fundamentals

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The Digitalization of the 21st Century Supply Chain

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Amazon (Understanding a Global Communication Giant)

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Strategic Marketing for High Technology Products (An Integrated Approach)

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The End of Shops (Social Buying and the Battle for the Customer)

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e-Marketing (Applications of Information Technology and the Internet within Marketing)

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Digitalizing Consumption (How devices shape consumer culture)

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Winning at Collaboration Commerce

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Social Media Campaigns (Strategies for Public Relations and Marketing)

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Introduction to Advertising (Understanding and Managing the Advertising Process)

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GDPR (How To Achieve and Maintain Compliance)

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Environment: Why Read the Classics

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Business Models for Strategic Innovation (Cross-Functional Perspectives)

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The Internet of Things and Business

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Influencer Marketing (Building Brand Communities and Engagement)

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Globalization and Corporate Citizenship: The Alternative Gaze (A Collection of Seminal Essays)

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Demystifying Communications Risk (A Guide to Revenue Risk Management in the Communications Sector)

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Cyber Security Management (A Governance, Risk and Compliance Framework)

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Absolute Essentials of Digital Marketing

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Social eCommerce (Increasing Sales and Extending Brand Reach)

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ISBN: 9781449366360

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Digital Channels and Social Media Management in Luxury Markets

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The Brand Benefits Playbook (Why Customers Aren't Buying What You're Selling--And What to Do About It)

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ISBN: 9781637745038

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Virtual Reality Marketing (Using VR to Grow a Brand and Create Impact)

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ISBN: 9780749482862

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The New Chameleons (How to Connect with Consumers Who Defy Categorization) - 9781398600041

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ISBN: 9781398600041

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