Overview
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers:
- a best practice overview on how to convert a pricing strategy into superior results
- insights from current academic research on driving profits via pricing strategy implementation
- examples on how to deal with digital transformation in the context of pricing
- tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers
Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.
This book title, Pricing Strategy Implementation (Translating Pricing Strategy into Results) - 9781138332171, ISBN: 9781138332171, by Andreas Hinterhuber, Stephan M. Liozu, published by Taylor & Francis (August 8, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Pricing Strategy Implementation (Translating Pricing Strategy into Results) - 9781138332171 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Pricing Strategy Implementation (Translating Pricing Strategy into Results) - 9781138332171 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!