Strategic Analysis (Processes and Tools)

ISBN: 9781138203099
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$72.99
SKU:
9781138203099
Availability:
1733.5
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Andrea Beretta Zanoni
Format:
Paperback
Pages:
146
Publisher:
Taylor & Francis (July 27, 2016)
Language:
English
ISBN-13:
9781138203099
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_250321054002973-20250321.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Series:
Routledge Research in Strategic Management
Case Pack:
1
As low as:
$64.23
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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Overview

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

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