Research

The 22 Immutable Laws of Branding (How to Build a Product or Service into a World-Class Brand)

Customer-Centric Marketing (A Pragmatic Framework)

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

The Secret Lives of Customers (A Detective Story About Solving the Mystery of Customer Behavior)

Guerrilla Advertising

Marketing - 9781400222186

Branding Only Works on Cattle (The New Way to Get Known (and drive your competitors crazy))

Change Ahead (How Research and Design are Transforming Business Strategy)

The Soulful Art of Persuasion (The 11 Habits That Will Make Anyone a Master Influencer)

Will the Real You Please Stand Up (Show Up, Be Authentic, and Prosper in Social Media) - 9781630472726

Will the Real You Please Stand Up (Show Up, Be Authentic, and Prosper in Social Media)

Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986

Launching to Leading (How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements)

Get Your Black Belt in Marketing (81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition)

Product Strategy for High Technology Companies

How to Get the Most Out of Trade Shows

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Reinventing Your Company in a Customer-Driven Marketplace)

The McGraw-Hill 36-Hour Course: Online Marketing

Marketing Demystified

Marketing 4.0 (Moving from Traditional to Digital)

Marketing Research That Won't Break the Bank (A Practical Guide to Getting the Information You Need)

Building Brand Identity (A Strategy for Success in a Hostile Marketplace)

Be a Network Marketing Superstar (The One Book You Need to Make More Money Than You Ever Thought Possible)

A/B Testing (The Most Powerful Way to Turn Clicks Into Customers)

The Big Data-Driven Business (How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits)

The Marketing Performance Blueprint (Strategies and Technologies to Build and Measure Business Success)

This is Service Design Thinking (Basics, Tools, Cases)

Kellogg on Branding (The Marketing Faculty of The Kellogg School of Management)

MBA In A Day (What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!))

Marketing to Generation X

Intro to Marketing Experimentation

Trading Up (Why Consumers Want New Luxury Goods--and How Companies Create Them)

What Were They Thinking? (Marketing Lessons You Can Learn from Products That Flopped)

Unleashing the Ideavirus (Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.)

Selling in Tough Times (Secrets to Selling When No One Is Buying)

Tainted Truth (The Manipulation of Fact In America)

Think! (Why Crucial Decisions Can't Be Made in the Blink of an Eye)

Marketing Metaphoria (What Deep Metaphors Reveal About the Minds of Consumers)

Management Challenges for the 21st Century

The End of Marketing as We Know It

The Girl's Guide to Starting Your Own Business (Revised Edition) (Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur)

The End of Fashion (How Marketing Changed the Clothing Business Forever)

Blockbusters

The 22 Immutable Laws of Branding (How to Build a Product or Service into a World-Class Brand)

Customer-Centric Marketing (A Pragmatic Framework)

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

The Secret Lives of Customers (A Detective Story About Solving the Mystery of Customer Behavior)

Guerrilla Advertising

Marketing - 9781400222186

Branding Only Works on Cattle (The New Way to Get Known (and drive your competitors crazy))

Change Ahead (How Research and Design are Transforming Business Strategy)

The Soulful Art of Persuasion (The 11 Habits That Will Make Anyone a Master Influencer)

Will the Real You Please Stand Up (Show Up, Be Authentic, and Prosper in Social Media) - 9781630472726

Will the Real You Please Stand Up (Show Up, Be Authentic, and Prosper in Social Media)

Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986

Launching to Leading (How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements)

Get Your Black Belt in Marketing (81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition)

Product Strategy for High Technology Companies

How to Get the Most Out of Trade Shows

Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Reinventing Your Company in a Customer-Driven Marketplace)

The McGraw-Hill 36-Hour Course: Online Marketing

Marketing Demystified

Marketing 4.0 (Moving from Traditional to Digital)

Marketing Research That Won't Break the Bank (A Practical Guide to Getting the Information You Need)

Building Brand Identity (A Strategy for Success in a Hostile Marketplace)

Be a Network Marketing Superstar (The One Book You Need to Make More Money Than You Ever Thought Possible)

A/B Testing (The Most Powerful Way to Turn Clicks Into Customers)

The Big Data-Driven Business (How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits)

The Marketing Performance Blueprint (Strategies and Technologies to Build and Measure Business Success)

This is Service Design Thinking (Basics, Tools, Cases)

Kellogg on Branding (The Marketing Faculty of The Kellogg School of Management)

MBA In A Day (What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!))

Marketing to Generation X

Intro to Marketing Experimentation

Trading Up (Why Consumers Want New Luxury Goods--and How Companies Create Them)

What Were They Thinking? (Marketing Lessons You Can Learn from Products That Flopped)

Unleashing the Ideavirus (Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.)

Selling in Tough Times (Secrets to Selling When No One Is Buying)

Tainted Truth (The Manipulation of Fact In America)

Think! (Why Crucial Decisions Can't Be Made in the Blink of an Eye)

Marketing Metaphoria (What Deep Metaphors Reveal About the Minds of Consumers)

Management Challenges for the 21st Century

The End of Marketing as We Know It

The Girl's Guide to Starting Your Own Business (Revised Edition) (Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur)

The End of Fashion (How Marketing Changed the Clothing Business Forever)

Blockbusters