Research

The Tipping Point (How Little Things Can Make a Big Difference) - 9780316346627

Revenge of the Tipping Point (Overstories, Superspreaders, and the Rise of Social Engineering)

All Marketers are Liars (The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All)

Change or Die (The Three Keys to Change at Work and in Life)

The Hacking of the American Mind (The Science Behind the Corporate Takeover of Our Bodies and Brains) - 9781101982945

Focus (The Future of Your Company Depends on It)

The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share) - 9781631954580

What Customers Crave (How to Create Relevant and Memorable Experiences at Every Touchpoint) - 9781400235827

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Home Maintenance Made Easy (What to Do, When to Do It, When to Call for Help)

Power Branding (Leveraging the Success of the World's Best Brands)

Becoming The Experience Maker (2nd Edition) (Turn Everyday Interactions into Remarkable Customer Experiences)

Chasing Cool (Standing Out in Today's Cluttered Marketplace)

Testing Business Ideas (A Field Guide for Rapid Experimentation)

Interviewing Users (How to Uncover Compelling Insights)

Passionomics (The Most Overlooked Phenomenon in Business and How to Harness It)

Co-Created (The Cultural Strategy That Redefined Pacsun)

The Pricing Playbook (A Practical Guide to Revenue Growth Management in the Age of AI)

How to Do More with Less (Future-Proofing Yourself in an AI-driven Economy)

Built to Love (Creating Products That Captivate Customers)

Aaker on Branding (The Playbook to Building Strong Brands)

Revenge of the Tipping Point (Overstories, Superspreaders, and the Rise of Social Engineering) - 9780316581509

Advanced Research Methodologies and Practices

No B.S. Marketing to the Affluent (Fourth Edition) (The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838

The Giant's Ladder (The Science Professional's Blueprint for Marketing Success)

Competing on Thought Leadership

Finding Insight (Discovering the Non-Obvious Obvious Connection to Why People Do What They Do)

How to Research Trends (Revised Edition) (Move Beyond Trendwatching to Kickstart Innovation)

The Status Revolution (The Improbable Story of How the Lowbrow Became the Highbrow) - 9781476764955

Winning Adaptive Sales (Accelerate Your Success by Leading With Insights)

The Growth Gears (Using A Market-Based Framework To Drive Business Success)

ADitude (Using Data To Inspire Extraordinary AD Creative)

Big Shifts Ahead (Demographic Clarity For Business)

The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share)

Launching to Leading (How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements) - 9781683500346

No Trade Is Free (Changing Course, Taking on China, and Helping America's Workers)

Jobs to Be Done (A Roadmap for Customer-Centered Innovation)

Assemblage (The Art and Science of Brand Transformation)

The Future of Purpose-Driven Branding (Signature Programs that Impact & Inspire Both Business and Society)

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

Davos Man (How the Billionaires Devoured the World) - 9780063078314

Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers)

Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand)

Join the Brand (Building Loyal Communities and The Need For Belonging)

The Participation Game (How the Top 100 Brands Build Loyalty In A Skeptical World)

Brand Aid (A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position) - 9781400235506

Davos Man (How the Billionaires Devoured the World)

Naked Consumer (How Our Private Lives Become Public Commodities)

The Tipping Point (How Little Things Can Make a Big Difference) - 9780316346627

Revenge of the Tipping Point (Overstories, Superspreaders, and the Rise of Social Engineering)

All Marketers are Liars (The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All)

Change or Die (The Three Keys to Change at Work and in Life)

The Hacking of the American Mind (The Science Behind the Corporate Takeover of Our Bodies and Brains) - 9781101982945

Focus (The Future of Your Company Depends on It)

The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share) - 9781631954580

What Customers Crave (How to Create Relevant and Memorable Experiences at Every Touchpoint) - 9781400235827

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Home Maintenance Made Easy (What to Do, When to Do It, When to Call for Help)

Power Branding (Leveraging the Success of the World's Best Brands)

Becoming The Experience Maker (2nd Edition) (Turn Everyday Interactions into Remarkable Customer Experiences)

Chasing Cool (Standing Out in Today's Cluttered Marketplace)

Testing Business Ideas (A Field Guide for Rapid Experimentation)

Interviewing Users (How to Uncover Compelling Insights)

Passionomics (The Most Overlooked Phenomenon in Business and How to Harness It)

Co-Created (The Cultural Strategy That Redefined Pacsun)

The Pricing Playbook (A Practical Guide to Revenue Growth Management in the Age of AI)

How to Do More with Less (Future-Proofing Yourself in an AI-driven Economy)

Built to Love (Creating Products That Captivate Customers)

Aaker on Branding (The Playbook to Building Strong Brands)

Revenge of the Tipping Point (Overstories, Superspreaders, and the Rise of Social Engineering) - 9780316581509

Advanced Research Methodologies and Practices

No B.S. Marketing to the Affluent (Fourth Edition) (The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838

The Giant's Ladder (The Science Professional's Blueprint for Marketing Success)

Competing on Thought Leadership

Finding Insight (Discovering the Non-Obvious Obvious Connection to Why People Do What They Do)

How to Research Trends (Revised Edition) (Move Beyond Trendwatching to Kickstart Innovation)

The Status Revolution (The Improbable Story of How the Lowbrow Became the Highbrow) - 9781476764955

Winning Adaptive Sales (Accelerate Your Success by Leading With Insights)

The Growth Gears (Using A Market-Based Framework To Drive Business Success)

ADitude (Using Data To Inspire Extraordinary AD Creative)

Big Shifts Ahead (Demographic Clarity For Business)

The Experience Maker (How to Create Remarkable Experiences That Your Customers Can't Wait to Share)

Launching to Leading (How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements) - 9781683500346

No Trade Is Free (Changing Course, Taking on China, and Helping America's Workers)

Jobs to Be Done (A Roadmap for Customer-Centered Innovation)

Assemblage (The Art and Science of Brand Transformation)

The Future of Purpose-Driven Branding (Signature Programs that Impact & Inspire Both Business and Society)

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

Davos Man (How the Billionaires Devoured the World) - 9780063078314

Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers)

Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand)

Join the Brand (Building Loyal Communities and The Need For Belonging)

The Participation Game (How the Top 100 Brands Build Loyalty In A Skeptical World)

Brand Aid (A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position) - 9781400235506

Davos Man (How the Billionaires Devoured the World)

Naked Consumer (How Our Private Lives Become Public Commodities)