Creativity (Innovation 01.04) by Michel Syrett, Jean Lammiman, 9781841123189

Creativity (Innovation 01.04)

Creativity (Innovation 01.04) by Michel Syrett, Jean Lammiman, 9781841123189
ISBN: 9781841123189
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$19.95
SKU:
9781841123189
Availability:
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Product Details

Author:
Michel Syrett, Jean Lammiman
Format:
Paperback
Pages:
118
Publisher:
Wiley (April 3, 2002)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841123189
Weight:
4oz
Dimensions:
4.88" x 6.89" x 0.39"
File:
Wiley-wileyUS_2_1_20250815-20250815.xml
Folder:
Wiley
List Price:
$19.95
Country of Origin:
United Kingdom
Series:
Express Exec
Case Pack:
115
As low as:
$13.77
Shipping Origin:
Wiley-3
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone

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Overview

Fast track route to fostering and exploiting a creative dynamic in any organisation

Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff

Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim

Includes a glossary of key concepts and a comprehensive resources guide

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