Overview
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
This book title, Financial Services Marketing (A Guide to Principles and Practice), ISBN: 9781032504643, by Christine Ennew, Nigel Waite, Róisín Waite, published by Taylor & Francis (October 2, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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