Overview
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
This book title, Influencer Marketing (Building Brand Communities and Engagement) - 9781032562223, ISBN: 9781032562223, by Joyce Costello, Sevil Yesiloglu, published by Taylor & Francis (May 12, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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