Overview
Highly specialized service providers—such as doctors, lawyers, dentists, physical therapists, and consultants—are often limited in their growth and earning potential by their notoriously difficult-to-scale industries.
As a dental student at Tufts University School of Dental Medicine in Boston just four years after leaving Zimbabwe for America, Dr. Sulman Ahmed was already looking ahead to an alternative future to private practice, determined to help as many people as possible, innovate within a stagnant industry by putting the customer experience first, and maximize his earning potential.
In Make Them Smile, Dr. Ahmed shows readers how he scaled his customer-centric services and built a national brand—known as the “Starbucks of dentistry”—and offers guidance on how to:
- Identify the ideal gap to fill in your market
- Leverage your expertise as your competitive advantage
- Become a compassionate, highly capable leader
- Standardize operations and scale
- Navigate the various financing vehicles available at different stages of growth
- Build sustainable wealth while creating a legacy of improving customers’ lives
For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.
This book title, Make Them Smile (Why Customer Satisfaction Is the Key to Rapid and Sustainable Growth), ISBN: 9781637745793, by Dr. Sulman Ahmed, published by BenBella Books (May 7, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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