Strategic Communication for Startups and Entrepreneurs in China - 9781032176093

ISBN: 9781032176093
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$26.99
SKU:
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Overview

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.



Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.



Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

This book title, Strategic Communication for Startups and Entrepreneurs in China - 9781032176093, ISBN: 9781032176093, by Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen, published by Taylor & Francis (September 30, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Strategic Communication for Startups and Entrepreneurs in China - 9781032176093 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen
Format:
Paperback
Pages:
120
Publisher:
Taylor & Francis (September 30, 2021)
Language:
English
ISBN-13:
9781032176093
Weight:
5.375oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_240502050603832-20240502.xml
Folder:
TAYLORFRANCIS
List Price:
$26.99
Series:
Global PR Insights
Case Pack:
10
As low as:
$23.75
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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