Strategic Luxury Management (Value Creation and Creativity for Competitive Advantage)

ISBN: 9780367858377
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$51.99
SKU:
9780367858377
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions.

With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry.

Online resources include chapter-by-chapter PowerPoint slides.

This book title, Strategic Luxury Management (Value Creation and Creativity for Competitive Advantage), ISBN: 9780367858377, by David Millán Planelles, published by Taylor & Francis (November 23, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Strategic Luxury Management (Value Creation and Creativity for Competitive Advantage) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
David Millán Planelles
Format:
Paperback
Pages:
262
Publisher:
Taylor & Francis (November 23, 2021)
Language:
English
ISBN-13:
9780367858377
Weight:
13.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_241119103334229-20241119.xml
Folder:
TAYLORFRANCIS
List Price:
$51.99
Series:
Mastering Luxury Management
Case Pack:
10
As low as:
$45.75
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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