Taking Ideas to Market (Innovation 01.08) by Tim Jones, Simon Kirby, Anna Soisalo, 9781841123141

Taking Ideas to Market (Innovation 01.08)

Taking Ideas to Market (Innovation 01.08) by Tim Jones, Simon Kirby, Anna Soisalo, 9781841123141
ISBN: 9781841123141
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$19.95
SKU:
9781841123141
Availability:
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Minimum Order: 25 copies per title

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Product Details

Author:
Tim Jones, Simon Kirby, Anna Soisalo
Format:
Paperback
Pages:
118
Publisher:
Wiley (April 22, 2002)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841123141
Weight:
4oz
Dimensions:
4.88" x 6.89" x 0.39"
File:
Wiley-wileyUS_2_1_20250815-20250815.xml
Folder:
Wiley
List Price:
$19.95
Country of Origin:
United Kingdom
Series:
Express Exec
Case Pack:
103
As low as:
$13.77
Shipping Origin:
Wiley-3
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone

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Overview

Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

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