Overview
There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.
Here's what to expect from the book:
Proven and practical expertise
Clear definitions (no jargon!)
Quick tips
Examples and case studies
Insights from trusted experts
Chapter summaries for easy reminders
Action steps for every topic
This book title, The Digital Marketing Handbook (Create a simple strategy and grow your business online), ISBN: 9781529431476, by Alice Benham, published by Laurence King Publishing (June 25, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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