The Neuroscience of Rhetoric in Management (Compassionate Executive Communication) - 9781032241807

ISBN: 9781032241807
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$26.99
SKU:
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Overview

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

This book title, The Neuroscience of Rhetoric in Management (Compassionate Executive Communication) - 9781032241807, ISBN: 9781032241807, by Dirk Remley, published by Taylor & Francis (December 13, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Dirk Remley
Format:
Paperback
Pages:
110
Publisher:
Taylor & Francis (December 13, 2021)
Language:
English
ISBN-13:
9781032241807
Weight:
5.125oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_240516045051648-20240516.xml
Folder:
TAYLORFRANCIS
List Price:
$26.99
Series:
Routledge Focus on Business and Management
Case Pack:
10
As low as:
$24.29
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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