Branding For Dummies

ISBN: 9781118958087
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Overview

Discover how brands are created, managed, differentiated,leveraged, and licensed

Whether your business is large or small, global or local, thisnew edition of Branding For Dummies gives you the nuts andbolts to create, improve, and maintain a successful brand. It'llhelp you define your company's mission, the benefits and featuresof your products or services, what your customers and prospectsalready think of your brand, what qualities you want them toassociate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions,Branding For Dummies covers assembling a top-notch brandingteam, positioning your brand, handling advertising and promotions,avoiding blunders, and keeping your brand viable, visible, andhealthy. Whether you're looking to develop a logo and tagline,manage and protect your brand, launch a brand marketing plan, fix abroken brand, make customers loyal brand champions—oranything in between—Branding For Dummies makes it fastand easy.

  • Includes tips and cautionary advice on social media and itsimpact on personal and business branding programs
  • Covers balancing personal and business brand development
  • References some of the major brand crises—and how toavoid making the same mistakes
  • Shows brand marketers how to create brands that match theiremployers' objectives while launching their own careers

If you're a business leader looking to set your brand up for theultimate success, Branding For Dummies has you covered.

This book title, Branding For Dummies, ISBN: 9781118958087, by Bill Chiaravalle, Barbara Findlay Schenck, published by Wiley (December 31, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Branding For Dummies books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Branding For Dummies books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Bill Chiaravalle, Barbara Findlay Schenck
Format:
Paperback
Pages:
384
Publisher:
Wiley (December 31, 2014)
Language:
English
Audience:
General/trade
ISBN-13:
9781118958087
Weight:
18.4oz
Case Pack:
20
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
As low as:
$20.69
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$29.99
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
7.3" x 9.2" x 1"
Country of Origin:
United States

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