Industrial Advertising Copy (RLE Marketing) - 9781138972636

ISBN: 9781138972636
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$58.99
SKU:
9781138972636
Minimum Purchase:
25 units
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Overview

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

This book title, Industrial Advertising Copy (RLE Marketing) - 9781138972636, ISBN: 9781138972636, by R. Bigelow Lockwood, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Industrial Advertising Copy (RLE Marketing) - 9781138972636 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
R. Bigelow Lockwood
Format:
Paperback
Pages:
352
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138972636
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240530045133295-20240530.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$53.09
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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