Overview
Dispelling many of the myths surrounding social media, Satellite Marketing outlines a proven process for creating an actionable strategic plan based on measurable goals. It provides readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. The book explains why successful marketing has evolved from product-centric to customer-centric and also presents valuable lessons learned from established communications channels that apply to social media. The book is written by Kevin Popovic, named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.
This book title, Satellite Marketing (Using Social Media to Create Engagement), ISBN: 9781482256147, by Kevin Popovic, published by Taylor & Francis (May 24, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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