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Superior Customer Value (Finding and Keeping Customers in the Now Economy)

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ISBN: 9780815390930
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$74.99
SKU:
9780815390930
Availability:
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Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.

By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations.

This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.

While major retailers like Amazon may carry Superior Customer Value (Finding and Keeping Customers in the Now Economy), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Art Weinstein
Format:
Paperback
Pages:
222
Publisher:
Taylor & Francis (December 17, 2018)
Language:
English
ISBN-13:
9780815390930
Weight:
11.25oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_250320054242258-20250320.xml
Folder:
TAYLORFRANCIS
List Price:
$74.99
Case Pack:
32
As low as:
$65.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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