Overview
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media.
This book was originally published as a special issue of the Journal of Marketing Communications.
This book title, Word of Mouth and Social Media, ISBN: 9781032929033, by Allan J. Kimmel, Philip J. Kitchen, published by Taylor & Francis (October 14, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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