6 Steps to Free Publicity, Third Edition

ISBN: 9781601630278
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Overview

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques--from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:* Getting started--how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.* How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.* How to perform on radio, TV, or the Web like a pro.* Publicity writing tips that ensure you'll be easily found online through search engines.* Strategies for building an audience of fervent fans online or within a geographical or special-interest community.* A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable.Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

This book title, 6 Steps to Free Publicity, Third Edition, ISBN: 9781601630278, by Marcia Yudkin, published by Red Wheel Weiser (October 1, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer 6 Steps to Free Publicity, Third Edition books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Marcia Yudkin
Format:
Paperback
Pages:
288
Publisher:
Red Wheel Weiser (October 1, 2008)
Language:
English
ISBN-13:
9781601630278
ISBN-10:
1601630271
Dimensions:
5.25" x 8.25"
File:
Redwheel-RedWheelWeiser_09302022_P5552710_onix21-20220929.xml
Folder:
Redwheel
List Price:
$15.99
As low as:
$8.15
Publisher Identifier:
P-MISC
Discount Code:
A
Pub Discount:
65

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