Overview
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
This book title, AI in Marketing (Applications, Insights, and Analysis), ISBN: 9781032743332, by Hannah D. Walters, Rachel M. Hammond, published by Taylor & Francis (June 24, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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