Brand Management (Co-creating Meaningful Brands) - 9781529616972

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.

This book title, Brand Management (Co-creating Meaningful Brands), ISBN: 9781529616972, by Michael Beverland, Pinar Cankurtaran, published by SAGE Publications (May 13, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Brand Management (Co-creating Meaningful Brands) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Brand Management (Co-creating Meaningful Brands) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!