Brand Management (Co-creating Meaningful Brands) - 9781529616972

Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.

This book title, Brand Management (Co-creating Meaningful Brands), ISBN: 9781529616972, by Michael Beverland, Pinar Cankurtaran, published by SAGE Publications (May 22, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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