Overview
Esta obra Ćŗnica fusiona las experiencias profesionales de su autora con las memorias de una editorial que ha presenciado una transformaciĆ³n radical en la industria del libro duranteĀ las primeras dĆ©cadas del siglo xxi. Desde los dĆas en que el marketing era visto con escepticismo hasta la revoluciĆ³n digital y las innovaciones que han cambiado completamente las reglas del juego, estas pĆ”ginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creaciĆ³n y promociĆ³n de contenidos.
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Pionera en la implementaciĆ³n del concepto de marketing editorial, Pilar Gordoa propone una guĆa paso a paso, con ejemplos reales y casos de estudio inspiradores, en el proceso de identificar una audiencia, desarrollar una propuesta Ćŗnica y atractiva, diseƱar estrategias efectivas y aprender de los errores.
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Con una visiĆ³n clara y perspicaz, este libro es una herramienta invaluable para todos los interesados en los contenidos, desde autores hasta editores, especialistas en marketing y pĆŗblico en general, para comprender cĆ³mo nace un impulso creativo que convierte a las ideas en realidad y mĆ”s tarde se eleva en un arte muy especĆfico: el arte de conquistar lectores.
ENGLISH DESCRIPTION
āIn an increasingly competitive world, where we have a saturation of products and where a new digital era challenges every industry, it is crucial to rethink the role of editorial marketing.ā
This unique work blends the authorās professional experience with the memoirs of a publishing house that has witnessed a radical transformation in the book industry during the first decades of the twenty-first century. From those days marketing was regarded with skepticism, up to the digital revolutions and those innovations that utterly changed the rules of the game, these pages offer an essential journey to succeed in the ever-changing world of creation and content promotion.
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Pioneer in implementing the concept of editorial marketing, Pilar Gordoa shares a step-by-step guide with real examples and inspiring case studies about the process of identifying an audience, developing a unique and attractive proposal, designing effective strategies, and learning from our mistakes.
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With a clear and keen insight, this book is a priceless tool for everyone interested in contentsāfrom authors to editors, marketing specialists, and the general publicāto understand how the creative impulse that makes ideas a reality comes to be, which later soars as a very specific artāthe art of gaining readers.
This book title, El arte de conquistar lectores / Mastering the Art of Gaining Readers, ISBN: 9786073842181, by Pilar Gordoa, published by PRH Grupo Editorial (September 10, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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