Overview
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.
The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:
- New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing
- New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience
- Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content
- New/updated international case studies including many more from Asian and African destinations
This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.
This book title, Hospitality Marketing (Principles and Practices), ISBN: 9781032030265, by Dogan Gursoy, Francis Buttle, David Bowie, published by Taylor & Francis (August 15, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Hospitality Marketing (Principles and Practices) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Hospitality Marketing (Principles and Practices) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!