How to Build Your Brand (Implementing a Proven and Effective Process)

ISBN: 9781032121468
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$44.99
SKU:
9781032121468
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Minimum Order: 25 copies per title

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Overview

Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce.

Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building.

After reading this insightful book, you will learn how to:

  • Develop "big picture" insight that inspires big brand ideas
  • Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams.
  • Develop highly motivating brand concepts that link to our values and aspirations.
  • Create the tactical roadmap to implement the concepts.

The author clearly shares the:

  • Success Model that defines the world's most successful brands.
  • Case studies that demonstrate the Model in action.Step-by-step method to implement the model.
  • The evidence -- scientific and psychological --.that supports the model and method.

Essentially, this book empowers readers to become skilled brand builders enabling them to succeed personally, socially, and professionally.

For more information on this book, please visit: www.howtobuildyourbrand.net 

This book title, How to Build Your Brand (Implementing a Proven and Effective Process), ISBN: 9781032121468, by Laurence Lubin, published by Taylor & Francis (April 22, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer How to Build Your Brand (Implementing a Proven and Effective Process) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order How to Build Your Brand (Implementing a Proven and Effective Process) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Laurence Lubin
Format:
Paperback
Pages:
212
Publisher:
Taylor & Francis (April 22, 2022)
Language:
English
ISBN-13:
9781032121468
Weight:
30.375oz
Dimensions:
7" x 10"
File:
TAYLORFRANCIS-TayFran_240326072811180-20240326.xml
Folder:
TAYLORFRANCIS
List Price:
$44.99
As low as:
$40.49
Publisher Identifier:
P-CRC
Discount Code:
H
Case Pack:
1
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30

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